“Empire State of Mind” Jay-Z, Alicia Keys Video February 14, 2010 Comments Off
Someone get this girl a piano chair!
Someone get this girl a piano chair!
In the underground, integrity lies within
In the underground, image doesn’t mean a thing
When the substance lacks it’s plain for all to see
If the deal is right then respect is where it should be
Bored with his ad agency gig and the uninspiring work he was producing, Ji Lee – now Creative Director of Google Creative Lab – decided to take matters into his own hands in 2002. The result was the ad-spoofing Bubble Project, in which Lee placed blank speech bubbles on ads around New York City. The masses responded and the project went viral, gaining Lee recognition and ultimately forwarding his professional career. Here, Lee talks about how he created, financed, and marketed the project single-handedly.